In 2019, the AMArchitectrue studio founded and directed by Stefania Agostini and Luca Mostarda launched an open call for young creatives from all over the world who were interested in proposing, through the realisation of an object of use, their own interpretation on the theme FakeAuthentic, which was inspired by the location that would host the event, the MAS Museo D’Arte e Scienza in Piazza Castello, Milano.
The idea of forming a collective stemmed from the desire to actively participate in the cultural life of Milan by bringing an international, ironic, spontaneous and sometimes critical contribution, giving space to those minor entities, celebrating their work through an appropriate curatorship, conceived and studied, from the architecture of the layout to the graphics, from the technical and logistical organisation to the communication and promotion, with the intention of celebrating the works on display and their creators.
F / A FakeAuthentic as a result of its success has become a travelling exhibition between Italy, Switzerland and Belgium, at fairs and galleries, and annually during the Milano Design Week.
In 2021, the F / A FakeAuthentic ICONICIRONIC event was hosted in the wonderful spaces of Galleria Antonia Jannone Disegni di Architettura. Afterwards, the exhibition was shown at the Belgian Art & Design Fair in Ghent and took part in Collectible in Brussels.
The 2022 edition F / A FakeAuthentic MISTAKES! was presented within the spaces of ASSABONE, while for 2023 edition F / A FakeAuthentic LOST / FOUND, we brought our new collective and its works at the beautiful spaces of MAS Museo d’Arte e Scienza, where it all began.
F / A FakeAuthentic has since 2022 become an online gallery and will soon inaugurate physically in the heart of Varese, in via Giulio Bizzozero 7.
F / A FakeAuthentic Gallery acts to promote and disseminate independent design, sharing and fostering the visibility of new emerging talents, young architects, designers and artists from all over the world by supporting their work through the organisation of social and cultural activities.
